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Domestic market
1、Market analyse
In the middle period of 1990s,with
the rapid development of science and technology, various materials
are chaging themselves. After many researches on the markets,
our company has developed a kind of macromolecule material,
which supplies a gap in the country. This kind of material
has passed the new product appraisal and has been awarded
Zhejiang Science & Technology Advanced Award, which is
the base for the development of the company. Our company therefore
becomes one of new enterprises, manufacturing new materials
and make the boundary science develop rapidly and stably.
At the same time, types of products are increasing. Currently
they are widely used in 1、advertisement materials: computer
spraying matering, all kinds of signboard materials;2、engineering
materials for airport runway, highway, flood-controlling dam,
reservoir, etc.3、covering materials for stadium, large buildings,
ports, storehouses, autos or trains, etc.
In the aspect of width, the products are on the second place
in the international market and the first place at home, whose
the max width is 4.05m;as their quality is concerned, the
company constantly improve it to make it more suitable for
high-precision digital sprayer;from
the point of grade, we introduce new technology and technics
and equipments to improve them toward high grade;in the regions,
the company aims to cover the medium-scale or small cities,
instead of large cites.
As a whole, through much efforts, our clients are all over
the country and its market share has reached 60%. In 2000,
the annual sale amount was 11,957,600 square meters, RMB117..75
million. During first eleven months, the sale amout is 1252.00
square meters in total and RMB9.5 million. In the first stage,
our products are send to coastal big or medium cities, where
the annual usage is above 20 million. With the further development
of market economy and industrial informatization and advertisement
industry, our products are gradually enterring the small cities
and inland market. It is estimated that demands will increase
to over 50 million in the near future years. Besides, the
company pays attention to explore the international market.
It is said that the annual demand in the foreign market exceeds
one billion square meters. Currently, our products have been
exported to Korea, India, Japan, Mid-east, Europe and other
countries and areas, with good prospect.
2、Developing trend
In order to speed up the development, meet the entry into
WTO, take part in the competition, our company invest 50 million
( one half is self-collected and the other is from the bank)
to introduce German advanced equipments to produce high-grade
macromolecule materials and to upgrade the technical procedure
and control system to completely join the international competition.
At present, engineering is under construction. Equipments
have been at our company by early May of 2001 and put into
production in December. From then on, a new and high-grade
macromolecule material will appear in both domestic and foreign
market.